TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via satellite. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and